THE WORK
Currently, as Creative Director, Club for Yuga Labs’ Bored Ape Yacht Club, I’m charged with empowering + supporting the community, developing initiatives that continue to build out what it means to be a member, and staying true to the club’s roots while continuing to evolve.
From 2020-2023, I drove creative and strategy for Authentic Artists (WarpSound) as Executive Creative Director, pushing the boundaries of adaptive AI music, virtual artistry, and interactive music experiences.
Prior — 2017-2021 — I oversaw creative and production in multiple VP Creative roles at Live Nation across a wide array of media/sponsorship and integrated marketing projects, as well as a variety of innovation, emerging media, broadcast and extended reality (XR) content initiatives.
Before Live Nation, I worked as CEO and Executive Creative Director across all of the design, branding, interactive, experiential, and content projects that came out of The Uprising Creative — the bootstrapped creative agency I co-founded in 2007 and grew into an award winning integrated creative and production company with 4 studio locations and $10M+ in annual gross revenue.
Over the years I've also had the pleasure of Executive Producing, Creative Directing, and Directing a wide array of award winning music videos, commercials, branded content, and VR/360° experiences with a myriad of production companies, agencies and some of the most culturally influential artists and brands in the world.
various CASE STUDIES
Samsung ‘Coldplay: Unframed’ Global VR Broadcast
The defining VR moment of 2017 … the largest global VR livestream concert performance and production in history. A partnership between Live Nation and Samsung showing the world the power of Samsung Gear VR to share the magic of Live.
Cannes Lions 2018 Shortlist, Entertainment, Innovation in Branded Content.
Apple Music, BEATS 1 RADIO + Apple Music Festival CONTENT
A treasure trove of photo and video content, my 2015 was full of 300+ shoots for a variety of different uses by Apple Music, Beats 1 Radio, and Apple Music Festival.
HULU ‘ON STAGE’ VR SERIES
Centered around the creative process and passions of Lil Wayne, Major Lazer, and Phoenix, this 3-part VR series takes the viewer into the artist’s world in ways never before possible thanks to VR/360° technology and the Hulu x Live Nation partnership.
Verizon 5G Chainsmokers AR Concert Experience
A suite of next-gen mobile AR experiences created in 2019 as part of Live Nation and Verizon’s multi-year partnership to promote Verizon’s 5G network and The Chainsmokers 11/29/19 performance at the Chase Center in San Francisco, CA.
Music Videos + Commercials
Over the years I've had the pleasure of Executive Producing and Directing a wide array of award winning music videos, commercials, and branded content pieces with a myriad of production companies, agencies and some of the most culturally influential artists and brands in the world.
In addition to “traditional” content, I’ve also had the pleasure of Executive Producing and Directing a wide array of extended reality (XR) experiences with a variety of partners as well.
EXTENDED REALITY (XR) CONTENT
The Uprising Creative
From 2007-2016, I ran the integrated creative and production company I co-founded — The Uprising Creative — as CEO and Executive Creative Director. This is a case study in building a creative organization from scratch and empowering teams of creatives to do their best work.