WHAT ARE WE,
IF NOT AMBITIOUS?
Multi-disciplined creative executive at the crossroads of creative, technology, entertainment and marketing for the last two decades, with a wide array of practical, hands-on leadership, creative, marketing and production experience.
RESUME
YUGA LABS (BORED APE YACHT CLUB)
Creative Director, Club
2023-PRESENT
Work with core leadership on the continued evolution and development of the Bored Ape Yacht Club.
Executive Creative Director
2020-2023
Lead all creative initiatives / strategies for adaptive AI music startup Authentic Artists + our consumer brand WarpSound.
Worked as part of core leadership to establish directional alignment + biz strategy.
Lead a team of multidisciplinary creatives for all assets ranging from our 3D virtual artist IP and environments to branding, interactive music experiences, marketing and partnerships.
Conceptualized, created, launched and lead our WVRPS by WarpSound AI music-based web3 initiative, resulting in immediate collection sell out and ongoing title of #1 Music Collectible by overall volume on the OpenSea marketplace.
Authentic Artists (WarpSound) is creating adaptive AI music systems to power the evolution of interactive music experience.
VP, Creative Director (Media & Sponsorship Division)
2019-2021
Created and pitched campaigns for global clients as part of Live Nation’s Media & Sponsorship entity, resulting in multimillion dollar sales and partnerships.
Lead creative initiatives for partnerships with Uber, PayPal, Honda and Cisco.
Brought a unique perspective rooted in a hybrid of creative, innovation, biz dev and strategy to the Integrated Marketing division, increasing sales, work quality, market perception, and client satisfaction.
Improved the division’s internal perception as thought leaders and developed award winning work through creative leadership and mentoring of a team of in-house and freelance creatives.
Worked as part of senior leadership to further integrate our marketing solutions, creative, strategy, production, measurement, insights, brand management and sales divisions to increase sales and client retention.
LIVE NATION
VP, Creative, Innovation | Director, XR Creative + Production
2017-2019
Conceptualized, pitched, and executed the Samsung “Unframed” VR livestream with Coldplay — in partnership with Publicis and R/GA — touted as “the defining VR moment of 2017.” The largest and most viewed VR livestream production executed to date, it was shortlisted for a Cannes Lions “Innovation in Branded Content” award.
Conceptualized, pitched, and executed AR experiences for Hyundai at Music Midtown — the first-ever AR livestream — and Verizon with The Chainsmokers — the first-ever interactive 5G-powered AR concert experience.
Conceptualized, pitched and executed a variety of additional XR initiatives, including critically acclaimed work with Hulu, Oculus, Red Bull and NextVR, as well as the launch of a highly adaptable AR platform for live events that is revolutionizing how fans interact with artists and events globally.
Freelance Creative Director / Director
2016-2017
Creative directed and directed commercial, music video and VR projects for Hulu, Oculus, CBS News, Live Nation, Hoonigan Racing/Ford Performance, Justin Timberlake, Dreamworks, RCA Records, The Marketing Arm, Blue Diamond Almonds, USA Swim, + Budweiser.
vantage.tv
EVP, Strategy, Creative + Growth
2016
Conceptualize and executed Goldenvoice and Google’s first Coachella VR livestream in 2016, leading to contract renewal for 2017-2019 as well as additional multi-year contracts with new clients such as Red Bull and competitors C3 Presents/Live Nation for VR livestreams of Lollapalooza, Austin City Limits, and Voodoo Festival.
CEO | Executive Creative Director | Director
2007-2016
Lead the company through 9 years of double-digit year-over-year growth, the acquisition of 2 competitors, expansion into 4 additional markets, the launch of 3 satellite businesses, and the development of a client roster including some of the most culturally relevant entities in the world.
As the creative and media landscape evolved, helped expand the service offering from the initial design and branding services to an integrated approach covering strategy, digital/interactive, experiential, content, and innovation, leading to a wide array of high-profile contracts, critical acclaim and multiple awards.
Personally creative directed and/or directed campaigns, content and experiences for Apple Music, Justin Timberlake, Nixon Watches, Rihanna, Legendary Pictures, Linkin Park, AB InBev, Sony Records, Priyanka Chopra, and many more.
In response to constantly evolving mediums and content innovations, launched a VR content division in 2015 (VEHICLEvr) to develop and execute VR/360° content and experiences for a wide range of clients, leading to critical acclaim and a variety of creative and technical “industry firsts.”
Director, Creative, Merchandise, Tour Marketing + Special Projects
2005-2007
Drove creative, merchandise, tour marketing and special creative projects for all of John Silva’s clients (AFI, Beastie Boys, Beck, Foo Fighters, Jimmy Eat World, Nirvana, Queens Of The Stone Age, Ryan Adams, Sonic Youth, Tenacious D, and The Mars Volta), leading to a wide variety of measurable results including sold out tours, 50-75% increases in merchandise sales, and highly sought after creative packaging and limited edition product collaborations.
Developed a limited-run brand — Hooves Footwear — for partners Dave Grohl, Gravis Footwear, and producer Nick Raskulinecz, leading it to worldwide endorsements, instant sell-outs, and major international retail placements.
Artist Manager | Tour Manager | Merchandise Director
2002-2004
Assisted Tour Manager for Unwritten Law in support of their 2002 album Elva, ensuring smooth global operations.
Worked as global tour manager for Jason Mraz in support of his 2002 album Waiting For My Rocket To Come, developing touring systems and processes that elevated his touring from opening sets to sold out headline shows in a matter of months.
Helped drive the career of Gary Jules as Artist Manager, leading to a 2003 UK Christmas #1 for his single Mad World, and a favorable record deal in the US with Universal Records.
Developed creative and operational systems for artist merchandise offerings, increasing sales by 40-50%.
1999-2002
freelance
Creative direction and graphic design of print-based marketing collateral for the Las Vegas music and entertainment industry.
Freelance Designer
UNIVERSITY OF NEVADA - LAS VEGAS
Lead Designer, Events Committee
Creative direction and graphic design of primarily print-based collateral for UNLV music and entertainment events.
UNIVERSITY OF NEVADA - LAS VEGAS
IT Technician
On-campus tech support for professors and classrooms.
ANSI Artist
1994-1998
Between 1994-1998, I participated as an independent artist in the underground computer art scene focused around ANSI + ASCII art. I released artwork in the monthly art packs of some of the more prestigious boutique art collectives known as CiA, eclipse, and awe, provided leadership support as the scene matured, and helped launched an ongoing series of artist collaboration events in the IRC #ANSI chat called Blender (that still runs today).
Authentic Artists is making a new category of interactive artists using deep learning technologies. (Transitioned from Advisor to Executive Creative Director once seed funding was secured)
Creative Advisor (2019-2020, 2023-Present)
The Johnny Carson Center is an internationally distinct program in film and emerging media that explores the boundaries of where cinematic narrative and storytelling intersects with science, the humanities, computer science, engineering, music, fine arts and other disciplines.
An exciting new program that creatively fuses virtual production with performative experiences across film; theatre and live stage performance; gaming, interactive media, broadcast and internet media; and augmented and virtual reality.
Advisory Council Member (2017-Present)
Techstars Music is a startup accelerator run by Techstars and a group of leading companies from the global music business: Sony Music Entertainment, Warner Music Group, Sonos, Harmonix Music Systems, Silva Artist Management, Era Of The Engineer, Bill Silva Entertainment and QPrime Management. Each year, Techstars Music invests $120k into 10 of the best music-related startups from around the world, providing office space in LA and access to mentors and investors from all facets of the global music business.
Startup Mentor (2017-Present)
PORTALS XR
PortalsXR was a stealth-mode startup centered around the spatialization of the live event space — a platform for the development and distribution of XR experiences for fans, artists, brands, venues and promoters.
Strategic Advisor (2019-2020)
Versus Creative is a digital and experiential agency focused on creating meaningful experiences that connect communities to music and culture.
Advisor | Incubator (2014-2015)
Pre-Seed Advisor | Incubator (2012-2013)
atVenu provides point of sale, inventory tracking, automated reporting, and more for live events. I worked with the early atVenu team to develop the core offering pre-seed, and incubated their operations through my agency at the time, The Uprising Creative.
PRODUCTION CREDITS
INTERACTIVE EXPERIENCE
Authentic Artists x NFT.NYC - Rarity Room by WarpSound (EP/Creative Director - 2022)
Authentic Artists x Diamond Supply Co. - WarpSound Interactive Live (EP/Director - 2022)
Authentic Artists x Twitch - WarpSound Live Interactive Series (EP/Director - 2021-2022)
Authentic Artists x Tribeca Festival - WarpSound Interactive Live (EP/Director - 2020)
AUGMENTED REALITY (AR)
Live Nation x Verizon - The Chainsmokers 5G AR Experience (EP/Creative Director - 2019)
Live Nation - Cannes Lions 2019 AR Experience (EP/Creative Director - 2019)
Live Nation x Hyundai - Music Midtown AR Experience (EP/Creative Director - 2019)
VIRTUAL REALITY (VR) / 360°
Live Nation x C3 Presents x Red Bull x Google - 2018 Lollapalooza VR Broadcast + Experience (EP/Co-Director - 2018)
Live Nation x Hulu - ON STAGE VR Series w/ Lil Wayne, Major Lazer + Phoenix (EP/Director - 2017-2018)
Live Nation x NextVR x Oculus - Oculus Venues VR Broadcasts with A$AP Ferg + Andy Grammar (EP/Creative Director - 2018)
Live Nation x Samsung - Unframed: Coldplay VR Live Broadcast (EP/Creative Director - 2017)
Live Nation x NextVR x Citibank - Backstage w/ Citi VR Concert Series (EP/Creative Director - 2017)
Oculus x EndlessVR - Growth Series Pilot: Hot Yoga (EP/Director - 2017)
Hoonigan Racing - A 360/VR Experience of Gymkhana 9 (EP/Director - 2016)
C3 Presents x Samsung - 2016 Lollapalooza Experience (EP/Director - 2016)
Blue Diamond Almonds - The Lane To Greatness, Matt Grevers (EP/Director - 2016)
Hoonigan Racing / Ford Performance - World Rallycross VR Experience (EP/Creative Consultant - 2016)
Theirworld - Safe Schools: Nepal Documentary (EP/Director - 2016)
CBS News - Texas Dreams Gymnastics, Bailie Key (EP/Director - 2016)
Goldenvoice - 2016 Coachella Experience (EP/Director - 2016)
Budweiser - Budweiser 4D Experience (EP - 2016)
CBSi - Our Reality Is Virtual, Kenan Thompson (EP/Director - 2015)
Fort Minor - ‘Welcome’ Music Video (EP/Director - 2015)
WEVR - WEDIDIT House Party (EP/Creative Consultant - 2014)
music
Justin Timberlake - Can't Stop The Feeling (First Listen) (EP/Director - 2016)
G.E.M. - Piano Sessions (EP/Director - 2016)
G.E.M. - Away (EP/Director - 2015)
Rihanna - American Oxygen (EP/Director - 2015)
Jason Mraz - We Can Take The Long Way (EP/Director - 2014)
Camila - Decidiste Dejarme (EP/Director - 2014)
Priyanka Chopra - I Can't Make You Love Me (EP/Director - 2014)
Olivia Holt - Carry On (EP/Director - 2014)
Shakira - Empire (EP/Director - 2014)
Rihanna - What Now (EP/Director - 2013)
Justin Timberlake - Take Back The Night (EP/Director - 2013)
Justin Timberlake - Tunnel Vision (EP/Director - 2013)
Justin Timberlake - Suit & Tie (Lyric Video) (EP/Creative Director - 2013)
Alicia Keyes - Not Even The King (Lyric Video) (EP/Creative Director - 2012)
Alicia Keyes - New Day (Lyric Video) (EP/Creative Director - 2012)
COMMERCIAL + BRANDED
Live Nation x Cisco - ‘The Bridge To Possible: Frontline Workers’ Digital Spot (EP/Creative Director - 2020)
Live Nation x Hulu - ‘ON STAGE’ Traditional Series (EP/Creative Director - 2017-2018)
Live Nation x Samsung - ‘Unframed: Coldplay’ Digital Spots (EP/Creative Director - 2017)
Nixon Watches - ‘The Mission’ Digital Spot (EP/Director - 2016)
Apple Music Festival - Launch Content / Digital Spots (EP/Director - 2015)
Apple Music - Various Digital Content Series (EP/Director - 2015)
Perrier - ‘Inspired by Street Art’ Digital Series (EP - 2015)
Beats by Dr. Dre - Priyanka Chopra Broadcast Spot (EP/Director - 2014)
Ful Bags - Digital Spot (EP/Creative Director - 2014)
Bud Light Platinum - ‘Up For Anything’ Digital Spot (EP/Director - 2013)
SHORT FILM
Michael Alden Lloyd - Pilgrim (EP - 2016)
