"What are we, if not ambitious?"

 

I'm a multi-disciplined, award winning creative executive and director who's been at the crossroads of creative, tech and marketing for the last 15 years. 

From design, digital and experiential; to video production and VR; I've handled it all - from both a 30,000ft view founding, growing and managing integrated companies and teams, to in the trenches, executing and directing creative and marketing projects and campaigns of all shapes and sizes. 


Credits / Filmography

MUSIC VIDEO

Justin Timberlake - Can't Stop The Feeling (EP/Director - 2016)

G.E.M. - Piano Sessions (EP/Director - 2016)

G.E.M. - Away (EP/Director - 2015)

Rihanna - American Oxygen (EP/Director - 2015)

Jason Mraz - We Can Take The Long Way (EP/Director - 2014)

Camila - Decidiste Dejarme (EP/Director - 2014)

Priyanka Chopra - I Can't Make You Love Me (EP/Director - 2014)

Olivia Holt - Carry On (EP/Director - 2014)

Shakira - Empire (EP/Director - 2014)

Rihanna - What Now (EP/Director - 2013)

Justin Timberlake - Take Back The Night (EP/Director - 2013)

Justin Timberlake - Tunnel Vision (EP/Director - 2013)

Alicia Keyes - Not Even The King (Lyric Video) (EP/Creative Director - 2012)


COMMERCIAL / BRANDED

Nixon Watches - The Mission (EP/Director - 2016)

Apple Music - Various Digital Content (EP/Director - 2015)

Perrier - Inspired by Street Art (EP - 2015)

Beats by Dr. Dre - Priyanka Chopra (EP/Director - 2014)

Ful Bags - Promo (EP - 2014)

Bud Light Platinum - Night Explorers (EP/Director - 2013)

VIRTUAL REALITY

Live Nation x Samsung - VR Live Pass: Coldplay (EP/Creative Director - 2017)

Live Nation x NextVR x Citibank - Backstage w/ Citi VR Concert Series (EP/Creative Director - 2017)

Live Nation x Hulu - ON STAGE Series w/ Lil Wayne + Major Lazer (EP/Director - 2017)

Oculus x EndlessVR - Growth Series Pilot: Hot Yoga (EP/Director - 2017)

Hoonigan Racing - A 360/VR Experience of Gymkhana 9 (EP/Director - 2016)

C3 Presents - 2016 Lollapalooza Experience (EP/Director - 2016)

Blue Diamond Almonds - The Lane To Greatness, Matt Grevers (EP/Director - 2016)

Hoonigan Racing / Ford Performance - World Rallycross VR Experience (EP/Creative Consultant - 2016)

Theirworld - Safe Schools: Nepal (EP/Director - 2016)

CBS News - Texas Dreams Gymnastics, Bailie Key (EP/Director - 2016)

Goldenvoice - 2016 Coachella Experience (EP/Director - 2016)

Budweiser - Budweiser 4D Experience (EP - 2016)

CBSi - Our Reality Is Virtual, Kenan Thompson (EP/Director - 2015)

Fort Minor - Welcome (EP/Director - 2015)

Wevr - WEDIDIT House Party (EP/Creative Consultant - 2014)

 

SHORT FILM

Michael Alden Lloyd - Pilgrim (EP - 2016)

 


Resume

LIVE NATION

VP, CREATIVE DIRECTOR | DIRECTOR, VR CREATIVE + PRODUCTION

Overseeing all creative, development and production for Live Nation's emerging media and live broadcast initiatives, including programs with Twitter, Snapchat, Facebook, Samsung, Hulu, NextVR, Citi, and more. 

PRESENT

 

CREATE+DESTROY

PRESIDENT | CREATIVE PRODUCER + DIRECTOR 

CREATE+DESTROY is a VR and immersive content consultancy, home for loan-out projects by Jeff Nicholas, charged with pushing the boundaries of VR production techniques and shaping the landscape of VR storytelling. 

PRESENT

 

2015 - 2016

VEHICLEvr

MANAGING DIRECTOR | HEAD OF DEVELOPMENT | EXECUTIVE PRODUCER | DIRECTOR 

VEHICLEvr is The Uprising Creative's virtual reality content studio, developed out of a passion for immersive storytelling and a drive to push the medium forward through new methods of creative development and technical production. As Managing Director and Head Of Development, my role was to drive the company towards its goals by putting together a slate of original and branded content initiatives for our team to execute. As Executive Producer, my role was to oversee all of our VR productions, providing technical insight, ensuring they were striving for top level creative and working to stay on time and on budget. As a Director, my role was to direct most of the company's VR projects, working from initial concept development and production through to final post and delivery.  

 

2008 - 2016

The Uprising Creative

CO-FOUNDER | CEO | EXECUTIVE CREATIVE DIRECTOR | EXECUTIVE PRODUCER | DIRECTOR

The Uprising Creative is an award-winning integrated creative and production company, focused on quality and experience, with a few offices around the world. Being a Co-Founder, I've found myself wearing many hats as the company has progressed, acquired partner agencies, and taken on more and more creative services. As CEO, my role was to set the vision for the company and drive towards it, inspiring our team to achieve their best while pushing the company's growth and profitability. As Executive Creative Director, my role was to guide the creative vision for clients and campaigns, working hand-in-hand with our creative teams to execute that vision across design, branding, digital, experiential, video, and integrated projects. As Executive Producer, my role was to oversee all of our video/film and VR productions, ensuring they were striving for top level creative, meeting client goals, and staying on time and on budget. As a Director, my role has been to create inspired content, whether it be music video, commercial, experiential, or branded content, from concept all the way through production, post, and delivery. 

 

Color Theory Consulting

Founder

Color Theory Consulting was a consulting company centered around the music, fashion, and youth lifestyle markets, dealing with a broad range of creative and marketing services tailored to each individual client's needs. (Became The Uprising Creative in 2008)

2007 - 2008

 

2006 - 2008

Hooves Footwear

BRAND MANAGER | CREATIVE DIRECTOR | MARKETING DIRECTOR

Hooves Footwear was a limited edition footwear line co-created with Dave Grohl, producer Nick Raskulinecz, and brand Gravis Footwear. As part of a two person brand management, creative, and marketing team, I developed the brand, the products, and all of the marketing collateral from scratch - with the help of the amazing creative and sales teams at Gravis - leading it to worldwide endorsements, instant sell-outs, and major international retail placements. 

 

2005 - 2007

Silva Artist Management

CREATIVE, Merchandise, Tour Marketing + Special CREATIVE Projects Director

Silva Artist Management, run by artist manager John Silva, is one of the premiere music management companies in the business with clients that have included AFI, Beastie Boys, Beck, Foo Fighters, Jimmy Eat World, Nirvana, Queens Of The Stone Age, Ryan Adams, Sonic Youth, Tenacious D, The Mars Volta and more. My role was to oversee all creative, merchandise, tour marketing and special creative projects for all of the firm's clients, working with the artists, their day-to-day managers, strategic partners, and vendors to achieve the individual goals for each role.   

 

Visionary. Clothing

co-founder | general manager | creative director

Visionary. Clothing was an independent clothing line started in my garage that quickly grew into a full-fledged brand with accounts worldwide in a short 6 month period. The brand was my brainchild, built from the experience I had gained running artist merchandise initiatives for Bill Silva, and I was responsible for creation, design, marketing, and operations. 

2003 - 2005

 

Bill Silva Management

artist manager | tour manager | merchandise director

Started my career in music as Assistant Tour Manager for Unwritten Law. After a year of touring, became Tour Manager for Jason Mraz, then worked in-office as day-to-day Artist Manager for Gary Jules, and Merchandise Director overseeing all merchandise operations for BSM's management clients. 

2000 - 2003

 

University Of Nevada - Las Vegas

Graphic Design

Education