JEFF NICHOLAS
AWARD WINNING CREATIVE DIRECTOR + CREATIVE TECHNOLOGIST
I started as a designer, learned to code, picked up a camera, sat in the director’s chair, led teams, jumped into the metaverse, then web3... now I do all of that, plus explore generative AI all day.
I’ve directed music videos for Rihanna, Justin Timberlake and Shakira.
I’ve developed & operationalized global AR & VR programs for Live Nation and their partners Hulu, Citibank, Hyundai & Verizon.
I produced 600+ shoots for the Apple Music launch... and the largest & most-watched VR livestream to-date with Coldplay & Samsung.
I ran a limited edition shoe line with Dave Grohl & Gravis Footwear (Burton).
I developed creative, strategy & marketing for AI music startup Authentic Artists (WarpSound)... including the #1 digital music collectible in web3, WVRPS by WarpSound.
Now I help lead the Bored Ape Yacht Club with Yuga Labs.
And those are just a few quick highlights.
Leading.
Conceptualizing.
Making.
Delivering.
On budget, on time,
at the highest creative level.
Always + forever.
🤙🏼 🙏🏼 🔥
Having spent the better part of two decades creating things, I’ve learned a lot.
From creating companies and brands to award winning campaigns and experiences; music videos and commercials to AR/VR, AI and consumer products; I've lived and breathed creative expression.
Let's grow together.
PAST + CURRENT COLLABORATORS Apple Music Rihanna Justin Timberlake Yuga Labs Uber Cisco WarpSound Beats By Dre Mastercard Tribeca Festival Honda Beyoncé Rolling Stone The Sandbox Hyundai Rocnation Verizon AT&T Dreamworks Hoonigan Racing CBS Interactive Hulu Ryan Adams PayPal UTA Coachella Foo Fighters Citibank Samsung Sonic Youth Bud Light Platinum Perrier Activision Jordan Brand Powell-Peralta Live Nation Red Bull Oculus AKQA Beastie Boys WEVR Nixon Watches Major Lazer Aarón Sánchez Cornerstone Legendary Pictures Linkin Park WMG Capitol Records C3 Presents BBDO The Fillmore Shakira Budweiser Converse Ledger Jason Mraz Spotify Coldplay Razorfish Lollapalooza + more...